Thousands of years,
one remarkable valley.

The valley was home to Indigenous communities, including Kumeyaay and Luiseño peoples, for thousands of years.

The Mexican land grant Rancho Rincón del Diablo shaped the valley that would become Escondido.

The Escondido Land and Town Company laid out the town and divided surrounding land into farms.

Escondido incorporated, becoming one of San Diego County’s earliest incorporated cities.

Citrus, grapes, and avocados powered local growth before a postwar transition into a regional city.

Arts, agriculture, wildlife conservation, small businesses, and outdoor spaces define the Hidden Valley.